Digital Advance Limited may gather the following types of information about users including you:
1. personal information provided by you when you interact with us, such as when you use or purchase our products or services, when you subscribe or register to use our products or services, and when you provide us with your feedback or respond to surveys you are asked to participate in;
2. aggregated information generated by our systems or third party systems we use, which track traffic to and from our sites but does not relate to you personally; and
3. other information that does not personally identify you. Failure to provide necessary personal information when requested may result in certain products or services not being available to you.
Disclosure of information
We may disclose:
1. aggregated tracking information and other information that does not personally identify you, to third parties such as our advertisers;
2. your personal information to third parties when we believe in good faith that we are required to do so by law;
3. your personal information to other third parties provided we have your prior authorisation, which we will usually obtain at the time of collecting the information from you.
We may use the personal information we collect:
1. for verification of your identity and assisting you in case you forget your password or login details where these are necessary to access any of our products or services;
2. to assist in providing the products and services requested by you;
3. to provide information to you about other websites, products and services, which we consider may be of interest to you;
3. for future marketing, promotional and publicity purposes, including carrying out direct marketing, market research and surveys;
4. for ensuring that you are shown the advertising and information that is most relevant to you and your interests; and
5. for any other uses that you authorise.
Content providers, advertisers and partners
We do not control the practices of content providers, partners and advertisers connected with our sites and to whom you provide personal information whilst using one of our sites or services. Our sites contain links to other sites, which may not follow the same privacy policies as us. We recommend that you check any relevant privacy policies before providing your personal information to any third party.
Cookies, clear gifs and tracking
We may use a cookie file containing information that can identify the computer you are working from. The cookie file is anonymous as it only gives us details of your IP address, PC platform (Windows, NT or Mac), Browser (e.g. Microsoft, Netscape or other, plus the version of Browser) and domain (whether you are accessing the site from NZ or elsewhere). We may use the information generated by “cookies” to:
1. track traffic patterns to and from our sites such as the pages you visit, the time you spend on each page, the date and time of your visit, and referring pages (pages you came from or go to);
2. ensure advertising is being shown to the most appropriate person and limit the frequency of display for certain ad formats; and
3. enable you to use certain services as a member without having to log on each time and to visit member-restricted areas of the site.
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. Clear gifs may ping or alert an advertiser’s server about the online movements of Web users. For instance, advertisers may place a clear gif allowing them to recognise an existing cookie on your browser if from the same service. The main difference between cookies and clear gifs is that clear gifs are invisible on the page and are much smaller. We do not have access to any information collected by these clear gifs nor additional information they may be tied to by the advertiser.
Digital Advance Limited currently contract with an online measurement company to manage and optimise our Internet business and communications. These companies collect non-personally identifiable information about visits to our site to assist us in analysing the site’s performance and advertising effectiveness and optimising the site for readers and marketers.
Third-party ad servers
Some of our advertisers use third-party companies to serve advertisements when you visit our websites. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites, including information gathered by cookies, in order to provide advertisements about goods and services of interest to you. We do not control the practices of these companies and they may not follow the same privacy policies as us. We recommend that you check any relevant privacy policies before providing your personal information to any third party.
Opting in and opting out
1. opt out and not receive certain services or participate in certain interactive areas; or
2. opt in, for example agreeing to be contacted by us in relation to certain matters such as notification of new features to this website, beta testing or promotional activities.
Changes to policy
Holding, correcting and updating
Any personal information that you provide to us will be collected and held by us. Under the Privacy Act 1993 you have rights of access to and correction of personal information that we hold. We offer the ability to correct or change the information collected at any time and as often as necessary.
If you have any questions about how our services work or regarding this policy you can contact us.
For information about New Zealand’s Privacy Act 1993 and how it protects the personal information of individuals in New Zealand, click here.